Mostly Harmless
Case study

MOSAIC

A brand for a coalition of Indonesia’s biggest Islamic organisations taking on climate change, together.

MOSAIC logo, Muslims for Shared Action on Climate Impact
ClientPurpose International, for MOSAIC
Our partBrand strategy and identity
When2022–2023
Type of workBranding, Social media

The ask

Islamic organisations including LPBI NU, MLH Muhammadiyah, Republika, Universitas Gadjah Mada, and Purpose Climate Lab came together at the Muslim Congress for a Sustainable Indonesia and formed MOSAIC: Muslims for Shared Action on Climate Impact. Purpose asked us to give the movement a name people could gather under, and a look that belonged to all of them, not to any one member.

What we did

  • Focus group discussions with the coalition to find the values everyone shared.
  • Brand identity — a mark drawn from Islamic geometric motifs and Indonesian landscapes, a pattern system, a calm teal-and-sand palette.
  • Rollout across the movement, including the congress where Indonesia’s Vice President spoke about climate.

What happened

A brand the coalition has kept carrying, campaign after campaign — into Bengkel Hijrah Iklim and The Future Is Our Canvas, among others.

MOSAIC brand patterns in teal, cream and orangeMOSAIC branded notebook with geometric patternSpeaker at a MOSAIC event with the coalition bannerMOSAIC coalition leaders on stage under the MOSAIC banner
← All the work Next: Bengkel Hijrah Iklim →

Working on something like this?

Tell us the mission, the audience, and the deadline. We will tell you honestly whether we can help.

Let’s talk