Mostly Harmless
Case study

Bengkel Hijrah Iklim

An identity for a fellowship that trains young Muslims to lead on climate. Calm colours, urgent message.

Bengkel Hijrah Iklim illustration of a community sorting waste in a green landscape
ClientMOSAIC / Purpose International
Our partBrand identity
When2022–2023
Type of workBranding

The ask

Bengkel Hijrah Iklim is a fellowship that trains young Muslims to run real climate solutions in their own communities. It needed a look that felt Islamic, Indonesian, and young at the same time — not recycled NGO green, not stock “youth activism”.

What we did

  • Brand strategy with the programme team, rooted in the initiative’s goals and audience.
  • Identity — earth-tone pastels, motifs from Indonesian textiles, and illustrations that put wind turbines, mangroves, and rising seas in the same frame as everyday life.
  • Templates and collateral for training and outreach.

What happened

Participants took the identity as their own, and it has stayed in use across cohorts. Urgency and hope in one picture, which is roughly the whole job.

Bengkel Hijrah Iklim brand book, printedBengkel Hijrah Iklim key visual: crescent moon and wind turbinesBengkel Hijrah Iklim brand elements: key visual, icons and flowersParticipants of Bengkel Hijrah Iklim 2.0 listening to a session
← All the work Next: Indonesia di COP →

Working on something like this?

Tell us the mission, the audience, and the deadline. We will tell you honestly whether we can help.

Let’s talk