Mostly Harmless
Case study

Cyber bullying and minority groups

Two explainer animations for LBHM on online abuse against minority groups in Indonesia, and how to respond to it.

Still from the LBHM animation: a person looking at a laptop in the dark
ClientLBHM
Our partResearch, script, animation
When2024
Type of workAnimation & film

The ask

LBHM (Lembaga Bantuan Hukum Masyarakat), a legal-aid organisation, needed to explain how cyber bullying lands on minority groups in Indonesia — LGBTIQ people in particular. Show the harm, build empathy, and do not turn anyone’s life into spectacle.

What we did

  • Research — data and personal stories, shaped into a script and storyboard with LBHM and subject-matter experts.
  • Illustration and motion graphics designed to represent diversity honestly and safely.
  • Reviews throughout with stakeholders, for accuracy and cultural sensitivity.
  • A second film — an explainer for the Crisis Response Mechanism (CRM) consortium, commissioned after the first.

What happened

Two films now used in education and advocacy. The first one was good enough that they asked for another, which is our favourite kind of feedback.

Still from the LBHM animation: a young man surrounded by hostile social media postsStill from the LBHM Crisis Response Mechanism explainer videoStill from the LBHM animation: a person under a rain cloudStill from the LBHM animation: characters in front of a reporting flow chart
← All the work Next: KemBali Becik →

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