Branding

The Kembali Becik project, a collaborative forum of diverse organizations in Bali, embodies its mission of positive change and sustainability through its name, derived from the Indonesian word "kembali" meaning "to return," and the Balinese word "becik" for "good."

In a united effort to address climate change in Indonesia, the coalition MOSAIC (Muslims for Shared Action on Climate Impact) was formed, bringing together influential Islamic groups with a shared dedication to environmental stewardship. At the heart of this initiative, MostlyHarmless played a crucial role in developing a resonant branding strategy that intertwined Islamic cultural motifs with pressing environmental themes.

Bengkel Hijrah Iklim is an initiative empowering young Muslims in Indonesia to lead in climate action. This program educates and inspires participants to contribute to climate solutions in their communities. MostlyHarmless significantly influenced the branding, merging Islamic cultural motifs with environmental themes. The result is a compelling visual identity that embodies the initiative's mission and appeals effectively to its audience.

The TeKSI program, launched in 2022, aims to safeguard Indonesia's rich, diverse, and resilient coral reefs. Supported by the Global Fund for Coral Reefs (GFCR) and executed by Conservation Indonesia (KI) and CI Venture, this initiative promotes sustainable business practices and innovative conservation financing. Its goal is to foster a world where thriving coral reefs are valued alongside the businesses that sustain them.