April 3, 2024
TeKSI – Terumbu Karang Sehat Indonesia
The TeKSI program, launched in 2022, aims to safeguard Indonesia's rich, diverse, and resilient coral reefs. Supported by the Global Fund for Coral Reefs (GFCR) and executed by Conservation Indonesia (KI) and CI Venture, this initiative promotes sustainable business practices and innovative conservation financing. Its goal is to foster a world where thriving coral reefs are valued alongside the businesses that sustain them.
Client
Konservasi Indonesia
Task
To create branding and brand identity for TeKSI
Software:
Adobe Illustrator, Adobe Photoshop, AdobeXD, Adobe InDesign, Adobe Premiere, Final Cut Pro, DaVinci Resolve
Strategic Communication Journey in the TeKSI Initiative
MostlyHarmless played a pivotal role in the TeKSI project by developing the project’s strategic communication plan, crafting a brand identity, managing media and digital engagement, producing impactful content for social media, and amplifying outreach efforts. This project showcased MostlyHarmless’ expertise in delivering comprehensive strategic communication solutions and driving positive change in environmental conservation.
Visual Identity
In the creative domain, MostlyHarmless shaped the visual identity of the TeKSI program, designing the logo and establishing a distinctive brand identity guideline that resonated with audiences and enhanced recognition. We produced various collaterals and print materials, such as brochures and posters, which strategically communicating the program’s objectives and impact.
Social Media and Website
Simultaneously, our team managed social media content production, engaging audiences on platforms like YouTube and Instagram, effectively raising awareness about coral reef conservation. We also designed the project website page, serving as a comprehensive hub for information and resources, further enhancing community engagement and understanding of the program’s initiatives.
Video and Animation
Through our creative video productions, MostlyHarmless amplified the TeKSI program’s reach and influence, inspiring action and catalysing positive change. This involved extensive filming in diverse locations like Sumba Island, Kupang, and Bird’s Head Seascape Papua, including underwater shots, a challenging yet rewarding process that yielded exceptional results.
Below are some clips of the videos produced. For full videos please go to Konservasi Indonesia’s channel on YouTube.
TeKSI Project Overview Animation
This video explains the TeKSI project overview and rationale.
TeKSI and Sumba’s seaweed
Sumba, known for its beautiful landscapes and coastal areas, presents a significant opportunity for seaweed cultivation, a key economic activity that can improve the livelihoods of local communities. However, there are challenges, including the potential negative impact of seaweed farms on coral reefs.
The TeKSI program in Sumba focuses on developing sustainable seaweed farming practices to boost local economies while protecting the marine environment.
TeKSI Project in Bird’s Head Seascape, Papua (PREVIEW)
In the Bird’s Head Seascape of Papua, the TeKSI project is implementing innovative strategies to balance marine conservation with local economic development. This region, known for its rich biodiversity including a significant percentage of the world’s coral species, faces challenges from increasing tourism and fishing pressures. TeKSI’s approach in Bird’s Head involves the development of sustainable tourism practices and the establishment of marine protected areas to safeguard the underwater environment.
MostlyHarmless’s integral role in the TeKSI program demonstrates its prowess in strategic communication, branding, digital engagement, and impactful storytelling, reaffirming its dedication to environmental conservation and meaningful communication.
