To kick off the project, we helped Purpose International team to facilitate a dynamic workshop attended by stakeholders from civil society organizations (CSOs), government bodies, energy providers, electric vehicle (EV) businesses, PLN (Perusahaan Listrik Negara), and local traditional organizations.

Through insightful discussions and a participative Focus Group Discussion (FGD), we gained a deep understanding of their vision, values, and objectives, collectively shaping the brand’s identity, including the name “KemBali Becik” and its unique personality traits. This laid a robust foundation for the branding process, ensuring alignment with Purpose International’s mission and ethos.

Building on this groundwork, our creative team transformed the brand’s essence into a visually captivating identity. We curated elements such as color palette, typography, and imagery style to mirror Kembali Becik’s values and connect with its audience emotionally. Each design choice aimed to evoke the desired emotions and effectively convey the brand’s message.

The culmination of this creative journey was the development of comprehensive Brand Guidelines for Kembali Becik. These guidelines provide a clear roadmap for maintaining consistency in the brand’s visual representation across platforms and touch points, reinforcing its brand image and enhancing recognition. In addition to the brand identity, we designed various elements for Kembali Becik, including their website, collaterals, merchandise, outdoor signage, posters, and more.

This project illustrates our holistic approach to branding, showcasing our ability to guide brands from concept to execution. It underscores our expertise in translating a brand’s essence into a compelling visual narrative, contributing to its success and impact in the market.