Case study
The Future Is Our Canvas
A youth art movement for climate action, rooted in faith. We ran the whole thing, from the logo to the gala.
The ask
Purpose came to us with an idea under MOSAIC: get young Indonesian Muslims making art about the climate crisis, and get that art in front of people who can act on it. Not a poster campaign. A movement, with a website, an open call, artists to look after, and a national event to pull off.
What we did
- Brand and identity — bold, hopeful, bilingual: The Future Is Our Canvas / Canvas Masa Depan.
- Website, from design to launch to ongoing updates — an open gallery and a one-stop station for artists and advocates.
- Artist programme — an open call that drew more than 200 submissions from across Indonesia; 16 artists from around the country commissioned and looked after.
- Social media and press — open calls, artist stories, event promotion.
- Sedekah Energi — an action event with the Ministry of Religious Affairs (Kementerian Agama), where art, faith, and climate met in one room.
What happened
More than IDR 200 million raised at Sedekah Energi. A living online gallery that keeps growing. More activations planned. Still unfolding, and we are still on it.
Working on something like this?
Tell us the mission, the audience, and the deadline. We will tell you honestly whether we can help.